Innovative content leader with extensive experience in digital content strategy, full-funnel marketing, and creative storytelling. Proven record in developing SEO-rich campaigns and managing high-profile projects across print and digital platforms. Adept at collaborating with cross-functional teams to drive brand growth and audience engagement.
August 2024 – Present
● Develop an SEO-rich strategy positioning Stapelstein as the premier platform for community dialogue in play design and wellness.
● Architect evergreen and growth content initiatives to drive brand traffic and long-term vision.
● Collaborate with marketing & communications on-brand copy for campaigns targeting B2B, B2C, and D2C audiences.
● Create an editorial newsletter featuring tips, wellness stories, and expert insights.
● Leverage media partnerships and influencer collaborations to build trust and educate parents.
● Align with marketing, sales, and social teams to elevate brand awareness through cohesive, on-brand visuals.
2019 – 2024
● Oversaw award-winning editorial, sponsored and branded digital content, and brand voice across New York Family Media platforms.
● Manage cross-functional teams and freelancers to deliver high-quality, timely content.
2010 – 2018
● Led styling, concept development, and execution for feature and cover shoots under tight deadlines.
● Authored a monthly column and served as the on-air style expert, driving brand engagement and trend reporting.
(Earlier roles available upon request.)
● Content Strategy & SEO
● Digital Marketing
● Creative Storytelling & Pitching
● Cross-Functional Team Leadership
● Analytics & Performance Optimization
● Social Media & Influencer Collaborations
● Direct newsletters and digital calendars for multiple parenting brands.
● Utilize analytics, SEO, and traffic reports to optimize content for digital and social channels.
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